Over the years, One Way has developed a presence within a section of the community that is often alienated due to reputation. The brothers have harnessed that demographic to give back.
Local skaters who’ve grown up in the community and are part of One Way’s skate team and do anti-bullying demonstrations at local elementary schools as well as raise money to buy skate equipment for kids.
Our community needed something like this. They needed a place to that was a good experience. Going up against the big box stores is hard to do if you run a small business in any town, but the Santa Maria Valley needed this.